PARKS CANADA
"Everyone who visits comes home with a different story. Come find out what happens in yours." With this slogan, the campaign proposed the creation of two videos (15s) and a hero (30s) with images from Parks Canada and different narratives showcasing the magical experiences of visitors to the parks. To infuse greater appeal into the videos, we opted for the inclusion of animated illustrations, they effectively brought the stories to life, enhancing the narrative and seamlessly melding with the enchanting ambiance of each tale.
This campaign was promoted in cinemas, television advertisements and on Parks Canada's social media.
Agency: RAIN
Chief Creative Officer: Marta Hooper
Senior Copywriter: Rebecca M. Williams
Art Director: Samantha Beauchamp
Producer: Barb Gibson
Account Director: Carter Loupelle
Illustrator: Juliana Bandeira
Editorial Company: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Audrey Crunkleton
Editorial Executive Producer: Samantha McLaren
VFX & Online Company: Fort York VFX
Online Artist: Andrew Rolfe
Online Assistant: Abraham Lim
Motion Graphics: Daniel Cordero
VFX Executive Producer: Erica Bourgault-Assaf
Colour Facility: alter ego
Colourist: Eric Whipp
Colour Producer: Spencer Butt
Audio + Music Directors: Vanya Drakul & Tom Eymundson
Audio Producer: Joanne Uyeyama
Engineer: Ian Boddy